Easy to use when in store
- Track point of sale market data over time
- Capture and input your competitors information easily
- Capture crucial information without needing to take a photo in store
Keep everything online, easily accessible
- Information stored conveniently online and easily accessible
- Downloadable spreadsheet to be used for reporting
- Determine the best market price for your product
Market Position
In the competitive world of FMCG, it’s crucial to articulate what makes your product unique. With MarketPoint you can capture actual market data. By storing this data in a secure, mobile and easy to use app you can refer back to it to develop your overall market positioning, such as; price, promotion and placement. Having this data on hand will help you determine which markets are right for your product and ensure you are prepared for buyer meetings by understanding how your product compares with your competitors.
Online Access
Do you often scribble market data, like competitor’s prices, pack sizes and promotions, in a notebook that gets misplaced or lost? Or do you rely on using your photos with no explanatory notes you can refer to? With MarketPoint, you have a complete tool that allows you to take photos and store all the associated information in a easy-to-use database. You can sync information to your secure online profile, and easily download information recorded throughout time to a simple spreadsheet. This prevents double handling of information and enables you to be prepared and understand your target market, whether you are a business owner or need to provide quick reports to management.
The Reports
In order to make an informed decision on your product and target market, you need consistent information. With MarketPoint, you will be able to capture, store and sort market data by country, retailer, category and product over set periods of time. Compare prices against similar products, determine the price points of different retailers and assess different types of packaging and labelling used. Whether you are the business owner, buyer, salesperson or new product development manager it will enable you to efficiently collate your information for quick reporting and analysis.
Download the app today and go to www.marketpoint.com.au to download your reports.
You may need to seek permission from the retailer prior to taking photos and recording information. Full terms and conditions are available upon download of the app.